In 2002, the organisers of the Millionaire Fair shook the little country of the Netherlands at its foundations by organising an event unparalleled in luxury and size. 'A fairytale for the affluent, a cornucopia for culinary fans and a feast of superlatives', louded the press. Initiator Yves Gijrath (CEO Gijrath Media Groep) and publisher of Miljonair Magazine, launched the idea for the Millionaire Fair on the basic theme of their magazine: 'The Luxury Lifestyle'.
The Amsterdam launch paved the way for a great success. The next year, in 2003, the Fair quadrupled in terms of size and number of visitors. In 2005, the first international Millionaire Fair was held in Moscow. Since then, this glamorous spectacle has been conquering the world and the Millionaire Fair is known as the World's Leading Luxury Fair. A place where the top of the international luxury industry meet to present their most beautiful and exclusive products and services. In the past years the organisers received some very meaningful reactions by visitors, celebrities and exhibitors...

“Definitely the sexiest event I’ve ever seen.”
Elizabeth Hurley

“We dramatically overachieved our target.”
Lengers Yachts

“An extraordinary succesful Fair for us.”
Prescan

“The Fair was a perfect platform for the national launch of the BMW 7 Series. It was presented in an excellent ambiance.”
BMW Group Nederland

“Thanks to the Fair we have a new network of high profiled clients.”
Jaguar

“For Piper-Heidsieck Champagne, the Fair 2008 was overwhelming! We look forward to the next edition!”
Maxxium Nederland

On entering the Millionaire Fair, you find a cornucopia of all the most beautiful and luxurious things the world has to offer. For a few days, every centimetre of the exhibition centre is transformed into a spectacular shopping paradise. The visitors are treated to not only sensational product presentations and international firsts, but also dazzling entertainment full of glitter and glamour. The culinary top is also represented. The most exquisite titbits are served and you have the opportunity to enjoy a lavish lunch or dinner, while, naturally, the champagne flows freely. The extraordinary mix of exclusive products creates a paradise for lovers of the luxury life. Visitors to the Millionaire Fair can buy swimming pools, cars and boats, participate in an investment project or seek financial advice. Products such as hand-made shoes, cosmetics, telephones and jewellery can be bought directly at the Fair.

The range of participants in the Millionaire Fair is selected for as much diversity as possible, but each and every one of the exhibitors is amongst the absolute top of the luxury segment. Naturally, the big multinationals are represented, but for smaller and new brands, too, the fair is the perfect opportunity to present themselves to the public at large.

The sectors represented include:

• Art & antiques
• Luxury cars
• Interior & design
• Jewellery & watches
• Lifestyle
• Travel
• Boats & Yachts
• Private Jets & Helicopters
• Fashion & Haute Couture
• Investment
• Spirits & Haute Cuisine
• Cosmetics & Beauty
• Home entertainment, sound & vision
• Telecom
• Hotels & Resorts
• Property
• Banking & Finance

Not only the organisation, but the exhibitors in particular are largely responsible for the breathtaking appearance of the Millionaire Fair. Participants pull out all the stops to give their stand the panache their products deserve. Nothing is too much, is what we learned over the past few years, when stands were fitted out by interior designers, gastronomic refreshments were presented and international entertainers delivered fantastic performances. Each exhibitor creates his own, unique experience, making his stand the ideal place to receive key business relations.